Search Engine Marketing

It is the process of gaining visibility of your website on the search engine through paid advertising. It involves keyword research, planning and budgeting campaigns, analysis & optimization.

complete course structure.

  • Understanding SEM
    • Paid Search Marketing
    • Pay per click
    • Where your ads appear?
    • Overview of Google Adwords, Microsoft Adcenter & Yahoo Search Marketing
  • Understanding Algorithm for Adwords
    • What are auctions?
    • What is Ad Rank & how is it calculated?
    • What is quality score?
    • What is CTR?
    • Relevancy & Landing page.
    • Other important elements in Adwords
  • Key Elements for Campaign creation
    • Setting objectives & Goals
    • Keywords, Ad groups & Campaigns
    • Setting up an Ad words Campaign
    • Structuring the campaign
    • Researching & Analysing Keywords
    • Tools to plan a Campaign
    • Implementing different types of Bid strategies.
    • Targeting for the right audience
    • Budget management
    • Ad extensions for performance enhancement
    • Ad Scheduling
    • Ad Delivery
    • Using multiple match types for keywords
    • Creating quality & relevant ad copies.
    • Conversion Tracking 
  • Measurement & Optimization
    • Analysing various reports
    • How to use Search Query report for better performance?
    • Automation Tools
    • Measuring metrics relevant to your goals.
    • Fine tuning the Account.
    • Advanced analysis
    • Multivariate Testing
    • Measuring through analytics
  • AdWords Editor for Bulk operations
  • Display Advertising
    • Types of Display Campaigns
    • Understanding various Ad formats
    • Strategies in Display advertising
    • Various targeting’s in display network
    • Analysing Reports in display
    • Understanding cookies
    • Advertising with Remarketing
  • Video Advertising
    • Importance of Video Advertising
    • Why YouTube Advertising?
    • Types of Ads in You tube
    • Campaign Creation
    • Measuring & optimizing the campaigns
  • Shopping Ads on Google network
    • Why product listing Ads?
    • Steps in merchant centre
    • Features of Shopping Ads on Google
    • Campaign Creation & tracking performance
  • Tricks & tips for a successful Adwords Campaign
  • Working on live projects
  • Daily & Weekly Assignments
  • Client Reporting