Search Engine Optimization

SEO is the process of gaining web traffic & increasing the visibility on the search engines by incorporating search engine friendly elements (on page & off page) on the website.

complete course structure.

  • Search Engines
    • What are search engines & SERP?
    • Functioning of search engines
    • Mighty Google
    • What are bots?
  • Website Elements
    • Different Website Elements & their association with the search engines.
    • Domain names & their extensions.
    • What is Web server & web hosting?
  • On Page Optimization
    • What is Page rank?
    • What is sandbox effect?
    • Keyword Research & Analysis
    • Keyword Planner tool.
    • What are the various Ranking Factors?
    • Alexa Rankings.
    • What are Meta tags?
    • Image Optimization
    • Robots.txt
    • What are sitemaps?
    • Why does Content remains to be the King?
    • Why is site map important?
    • What are redirection tags?
    • Canonicalization
    • What are black, white & grey hat techniques?
    • Google Webmasters tool
  • Algorithms
    • Understanding the functionalities of Algorithm
    • Penalization & Recoveries
    • Google’s Algorithm – Panda, Penguin, hummingbird etc.
    • Some great Success & Failure Stories around algorithms on Google
  • Off-Page SEO
    • What is Link Building?
    • What are back links?
    • Dos & don’ts of link building?
    • Importance of Domain & Page Authority
    • Different types of links?
    • Search Engine Submissions
    • Directory Submissions
    • Article Submissions
    • Blog Posting
    • Classified posting
    • Business listing
    • Social Bookmarking
    • Social Networking
    • Forum Posting
  • Website Analysis
    • How to analyse Website for SEO?
    • How to Analyse a Competitor’s website for SEO?
  • Case studies on various websites and businesses who made it big through Seo.
  • Weekly Assignments on live websites
  • Reporting for SEO