Web analytics

The analysis of the behaviour of the visitors on the web page & strategizing to get the most of the collected data with the available tools comprises web analytics.

complete course structure.

  • Web Analytics Fundamentals
  • Google Analytics
  • How to set up analytics account?
  • Understanding bounce and bounce rate
  • Understanding Sessions & Users
  • Goal Creation in Analytics
  • Funnels & their importance
  • Filters & Segment
  • Pages & landing pages
  • Event tracking
  • Understanding Engagement
  • Monitoring Traffic
  • Visitor Analysis
  • Client Reporting
  • Dos & Don’ts in client reporting