LIDCOM
Brand Awareness Campaign
When LIDCOM (Leather Industries Development Corporation of Maharashtra) approached us intending to enhance awareness and support the growth of Maharashtra’s leather industry, we knew this was an opportunity to drive significant change. LIDCOM, established by the Government of Maharashtra, is focused on creating growth opportunities for the leather manufacturing community, particularly for the Scheduled Caste Charmakar Community. Our mission was to amplify LIDCOM’s message, build a strong digital presence, and connect manufacturers to organizations involved in the trade.
Strategy
A Multi-Platform Approach to Brand Awareness
To achieve LIDCOM’s goals, we implemented a robust, multi-platform digital strategy with a focus on video promotion, social media engagement, event marketing, and website optimization. Our objective was to maximize reach, foster engagement, and drive inquiries that would benefit the leather industry’s growth and the target communities.
Key Goals
- Increase brand awareness of LIDCOM and its initiatives.
- Engage the community and encourage participation.
- Drive website traffic and social media engagement.
- Generate inquiries for product promotion and business opportunities.
Execution
Our approach was designed to leverage various digital platforms to maximize reach and engagement. The campaign was divided into several key segments:
1. Video Launch Promotion:
- Marathi Video Launch
- Engagement: 1,356
- Views: 145,000
- English Video Launch
- Engagement: 1,356
- Views: 145,000
We created engaging videos in both Marathi and English to cater to a diverse audience, showcasing LIDCOM’s vision and the leather industry’s potential. These videos were promoted across social media platforms to create a strong initial impact.
2. Event Launch Day Promotions:
On the event launch day, we ramped up the social media promotion to drive excitement and participation.
- Special Post Promotion
- Impressions: 120,843
- Post Reach: 118,875
- Engagement: 405
- Product Promotion
- Impressions: 23,681
- Post Reach: 21,618
- Engagement: 893
- Initiatives Promotion
- Impressions: 18,926
- Post Reach: 14,679
- Engagement: 790
Our top-performing posts also garnered a reach of 218615 and engagement of 1446.
These promotions focused on LIDCOM’s key offerings and initiatives, with targeted messaging to drive interest and engagement from both manufacturers and consumers.
3. Enquiries
Our strategy was designed to promote LIDCOM’s initiatives and increase visibility through video content.
- Inquiries Generated: 47 for 3,856 quantities total.
The promotions drove substantial interest in LIDCOM’s products, resulting in a significant number of inquiries from potential customers and partners.
Results
- Approx. 33% Registrations achieved through online marketing efforts
- Average organic reach of 1,09,000+ monthly
- Online Engagements increased by 120%
- Top & Multiple Keywords Rank on the first page of the search engines
Social Media Performance
Amplifying Reach and Engagement
We focused heavily on social media to maximize LIDCOM’s brand visibility and foster engagement across multiple platforms. Here’s how each platform performed:
Facebook Metrics
Instagram Metrics
YouTube Metrics
Website Metrics
Building an Engaged Online Audience
We focused on improving LIDCOM’s website engagement as part of the digital strategy. Here’s how the website performed before and after the campaign launch:
- Before Launch: 0 new users
- After Launch: 318 new users with an engagement time of 3 minutes and 2 seconds.
The website saw a significant spike in new users and engagement post-launch, indicating strong interest from the online community driven by our digital promotions.
Results
A Successful Brand Awareness Campaign
LIDCOM’s brand awareness campaign was a resounding success, generating impressive engagement and visibility across multiple channels. Here’s a summary of the results:
- Brand Visibility: The campaign reached hundreds of thousands of people across social media platforms, with 120,843 impressions and significant reach on Facebook, Instagram, and YouTube.
- Engagement: With over 2,860 engagements on Facebook and substantial interactions across all platforms, LIDCOM’s initiatives sparked strong interest and involvement.
- Lead Generation: Our promotions resulted in 47 inquiries for 3,856 quantities of products, demonstrating the campaign’s effectiveness in generating business opportunities.
- Website Traffic: Post-launch, the website saw 318 new users, with high engagement, indicating that the campaign successfully attracted the target audience to explore further.
Conclusion
A Strong Foundation for Growth
The LIDCOM Brand Awareness Campaign effectively utilized a multi-channel digital strategy to build a stronger brand presence for the leather industry in Maharashtra. The campaign achieved its objectives of increasing visibility, engaging the community, and generating business inquiries. The results from social media, video promotions, and website traffic set the stage for LIDCOM to continue growing and supporting the traditional leather manufacturing community in Maharashtra.
By harnessing the power of digital platforms, LIDCOM has established a solid foundation for future growth and sustainable engagement. The success of this campaign will undoubtedly serve as a benchmark for future initiatives aimed at empowering local industries and communities.
