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Our Process
Listening
Listening
Our first meeting is all about you.
We keenly listen to your story, understand your business, gain perspectives from the key people and discuss your long-term goals. We create space for you to express your dreams, expectations and challenges openly.
Research & Reflection
Research & Reflection
Our expert team of marketers reflect on the information you provide,
hash out possibilities and choose a starting point for your business from our list of grouped services.
We conduct a self-audit, competitor analysis and study industry trends.
The insights gained are presented to you before we proceed with the strategy.
Digital Strategy
Digital Strategy
We spend time understanding who your customers are. Once that is defined and segmented, we accelerate our process to identify the right digital mix for you.
This includes organic efforts supported by paid campaigns.
We ask and answer the right questions.
Where would your ideal customer like to find you? Where all could he spend time engaging with you?
What would be his motivation to avail of your services? How would he choose to recommend your services?
We ensure that the campaigns we come up with align with your brand strategy.
It’s here where we show you growth projections, a week-on-week plan and finalise budgets and timelines.
Execution & Monitoring
Execution & Monitoring
We co-create your communication and roll-out campaigns across identified channels.
The client objectives coupled with the experience of our team backed by the in-depth market research makes us define smart, realistic and timely objectives.
Detailing of the target audience and a plan to target them precisely over the digital channels is penned down. Setting the right expectations and right objectives ensures that there is no back and forth and also saves the crucial time in the process.
With all the necessary planning done, A strategic plan is drafted to ensure that you get what we promised.
Analysis & Optimisation
Analysis & Optimization
The first stage roll-out brings in adequate numbers and real-time data to analysis.
We use this analysis to work on a low cost, high performance calibration.
It’s here that we develop the course of action into highly customised, nuanced digital marketing strategies that bring compounding growth in the mid-term and long-term.
Measurement
Measurement
Our metrics of measurement cover the qualitative and quantitative spectrum.
Through monthly and quarterly reviews, we provide you assessment of the progress made.