American Academy of
Yoga and Meditation (AAYM)
When the American Academy of Yoga and Meditation (AAYM) teamed up with us to host YogaCon 2021, we didn’t just create an event – we sparked a global wellness movement. Spanning an entire month, this groundbreaking virtual gathering brought together over 90 elite yoga and wellness speakers to dive deep into the science and magic behind yoga. The result? A massive boost to AAYM’s digital presence, skyrocketing brand recognition, and an engaged global audience ready to embrace the transformative power of yoga.
Strategy
Turning Yoga Into a Global Digital Movement
To elevate AAYM’s digital presence, we developed a multi-channel digital strategy that included tailored social media campaigns, content creation, event promotion, and website optimization. Our goal was to amplify AAYM’s brand voice, engage a broader audience, and simplify the event registration process.
Opportunities
Exploring the Digital Frontier of Yoga
- Social Media Growth: Expand AAYM’s reach by leveraging popular platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Enhanced Content: Focus on the scientific value of yoga to attract a more diverse and informed audience.
- Targeted Campaigns: Drive event registrations and engagement through paid and organic social media campaigns.
- Website Optimization: Streamline the registration process and improve user engagement by enhancing the website.
Results
- Approx. 33% Registrations achieved through online marketing efforts
- Average organic reach of 1,09,000+ monthly
- Online Engagements increased by 120%
- Top & Multiple Keywords Rank on the first page of the search engines
Highlights
A Digital Strategy That Delivered Big Results
- 1,009,942 users reached through Facebook campaigns
- 34,300 views generated from YouTube videos featuring key speakers
- 3,680 website users attracted
- 1,644 event registrations achieved
- 14,700 Twitter impressions
- 1,166 new LinkedIn followers
Setting a New Standard for Digital Wellness Events
The strategic integration of digital tools allowed YogaCon to thrive, setting a new standard for yoga and wellness events. YogaCon 2021 achieved resounding success, thanks to a comprehensive digital strategy that resulted in:
- Strengthened AAYM’s Position: Cemented its reputation as a leader in the yoga and wellness industry.
- Increased Brand Recognition: Boosted visibility across major platforms like Facebook, YouTube, Instagram, Twitter, and LinkedIn.
- Enhanced Audience Engagement: Improved interaction with the audience and significantly increased event participation.
- Sustainable Success: Set a benchmark for future digital campaigns and yoga events.
