Digital Flame Marketing Solutions Pvt. Ltd.
Empower Finance Group
Empower Group is a group of companies providing tools and technologies to various businesses and professionals. Empower group mainly caters to industrial, banking & management consulting services for businesses.
Requirement
- A product information video to be created for one of their products in task management
- Continuous lead generation for their finance service
- Process planning for business development and business representation.
Solution
Lead Gen Campaigns – For online campaigns, the aim was to target small business owners, employed professionals who need business loan, home loan, property loan or personal loan in top cities of Maharashtra. Facebook policies restricted the use of certain ads and creatives since the domain was pertaining to finance. We altered the ads and optimized it as per the guidelines for higher results in lesser cost and monitored it on a day to day basis.
Product Information Video – We suggested and built an animated company explainer video that served the business purpose
Results
- 516 quality leads were generated in a span of 10 days from various campaigns targeting different audiences and locations.
- Product explainer videos produced were appreciated in the business presentations and the webinars and served the purpose.
- The business development support provided helped to generate revenues of close to Rs. 1 Lakh in 40 days from the launch of the low-ticket priced product.
Company Strengths at a glance
Client Objective
- Creating a user friendly and interactive website to keep students and parents updated.
- To promote videos on YouTube that helps students understand Engineering concepts easily.
- To connect and engage with current students, alumni and aspiring students through social media.