Digital Flame Marketing Solutions Pvt. Ltd.

Iamsterdam

Inspired by the colourful and elegant city of Amsterdam, Netherlands, Iamsterdam – All Day Bar & Grill is an exotic restaurant and pub based in the heart of Pune’s most happening Hinjewadi IT Park. Sectioned into seven different themes, each part of the restaurant gives the visitor a unique experience of the different shades of Amsterdam’s ambience and culture.

 

Requirement

  • Helping in the launch activities of the brand online.  
  • Creating awareness and visibility of the brand in the city. 
  • Timely campaigns for the top events happening at the restaurant like valentines, new year, and multiple crowd pullers.
  • Increasing organic brand reach.

Solution

  • Social Media Marketing – We ensured that people from all over the city knew Iamsterdam – All Day Bar & Grill’s offering 
  • Influencer Marketing – An organic connect with Multiple influencers from Pune on food and entertainment resulted in higher engagement on social media.
  • Online Campaigns – Numerous timely online contests for engagement and brand recall
  • Online Offline Merger Campaigns were carried out for facilitating brand advocacy in form of positive reviews for the restaurant.

 

8000+ Organic Reach on the day of opening
92%
31% of tickets sold online for the New Year’s Eve
31%
5,06,000+ Views on Google My Business
95%

Results

  • Online efforts added to the offline ones to have a full house for the top events. 
  • The brand received 5,06,000+ views on Google within a quarter of the year.
  • The brand got featured in the top influencer’s articles and mentions organically multiple times for the top events.
"I would like to convey my gratitude to team Digital Flame Marketing Solutions Pvt. Ltd. for involving with our brand emotionally & professionally & to understand each and every aspect taking the brand on different level and helping in giving it a recognizable image today. Your hard work and dedication for IAmsterdam brand has been inspiring. New and innovative ideas that you guys introduced and implemented in digital marketing for IAmsterdam have been fruitful and has resulted in faithful customers for IAmsterdam. A Big Thank You! Your efforts and dedication are highly appreciated."
Dillip Biswal
Food & Beverage Director
I Amsterdam