Kaivalyadhama, Lonavala
One of the oldest Yoga institute in the world, Kaivalyadhama is virtually a university of Yoga. Since the last 96 years, it has played a crucial role in bringing authentic yoga out in society. Kaivalyadhama is where yoga tradition and science meet. Through their various programs on Yoga, Ayurveda, and the in-depth science backed research, Kaivalyadham has been instrumental in healing people over the decades and providing them with tools to empower and evolve!
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Requirement
With the times of uncertainty during COVID-19, Kaivalyadhama institute approached us for the online communication of Kaivalyadhama’s various courses on Yoga and Ayurveda.
Few challenges that the organization faced
- Reaching out organically to the target audience with the updates and knowledge pertaining to Yoga and Ayurveda
- Reconnecting through online mediums with their followers
- Synchronicity across communication across various channels like website, social media etc.
- Facilitating continuous registrations for their timely online courses
- SEO rankings for the top keywords for higher search engine visibility
Solution
- We initiated the online activities with an integrated approach, parallelly across all the online channels of website & social media channels.
- For the short-term and long-term course registrations, Google and Facebook campaigns were timely launched and executed to generate higher conversions.
- On the website, technical audits were conducted supported by a rigorous keyword research and meta tags implementation on all the pages of the website were carried out.
33% Registrations achieved through online
33%
Average organic reach of 1,09,000+ monthly
98%
Online Engagements increased by 120%
100%
Top & Multiple Keywords Rank First on SERP
94%
Results
- Approx. 33% Registrations achieved through online marketing efforts
- Average organic reach of 1,09,000+ monthly
- Online Engagements increased by 120%
- Top & Multiple Keywords Rank on the first page of the search engines
The Digital Flame Marketing Solutions Pvt. Ltd. have genuinely worked as part of our team for website and social media. They have been flexible and professional in their approach. The founders and senior leadership is fully involved and aware of all developments and teams is extremely committed.
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