Kashayah Design
Kashayah Design is a brand that specializes in transforming spaces into stunning, functional, and comfortable environments. Focusing on modern aesthetics, they cater to the unique needs of interior designers by offering exceptional residential, commercial, and hospitality designs. Their expertise extends to personalized design consultations, ensuring every project is tailored to the client’s vision.
Rooted in a commitment to deliver what they promise, Kashayah is dedicated to creating dream spaces without compromising quality. Their brand identity seamlessly blends tradition, functionality, and modern design, reflecting their unwavering dedication to excellence.
Brand Concept
The name “Kashayah” is derived from the Sanskrit word meaning “CORE.” This essence is at the heart of the brand, symbolizing a 360-degree, holistic approach to interior design. The brand’s focus on quality, time commitment, and delivering valuable services aligns seamlessly with its identity as the go-to partner for transformative spaces.
Logo Conception
The Kashayah logo is an ingenious representation of the company’s initials, “K” and “D.” Key elements include:
- The Hourglass (K): The “K” element resembles an hourglass, symbolizing the brand’s promise of delivering quality work within committed timelines. The upward direction of the hourglass also signifies growth, progress, and forward momentum.
- The Core Circle: At the center of the logo lies a small circle, representing the core—the heart of Kashayah’s philosophy. It signifies completeness and the 360-degree comprehensive service the brand provides.
- Modern-Classy Aesthetics: The combination of these elements creates a sleek, modern, and classy identity, resonating with Kashayah’s dedication to timeless and functional design.
Results
- Approx. 33% Registrations achieved through online marketing efforts
- Average organic reach of 1,09,000+ monthly
- Online Engagements increased by 120%
- Top & Multiple Keywords Rank on the first page of the search engines
Color Palette
Kashayah’s color palette is inspired by nature, adding warmth and sophistication to its brand identity. The chosen shades include:
- Baked Clay: Reflecting earthy resilience and grounding.
- Wooden Tones: Signifying natural strength and sustainability.
- Beige Gardenia Flower: Adding a touch of elegance and purity.
These colors are combined with pastel shades to create a harmonious and inviting visual identity that speaks to the brand’s modern yet serene ethos.
Applications
To ensure the Kashayah identity shines across all touchpoints, the logo and design elements were tested on various applications, including:
- Business Cards: Minimalist designs that communicate professionalism and elegance.
- Social Media: Engaging layouts showcasing the brand’s unique style and services.
- Bags and Merchandise: Practical and visually appealing, designed to carry the brand’s identity into everyday use.
Takeaways
Kashayah Design’s brand identity encapsulates its commitment to delivering dream spaces with precision and elegance. The thoughtful combination of symbolic elements, a nature-inspired color palette, and versatile applications demonstrates the brand’s dedication to modern simplicity and timeless quality. Through their identity, Kashayah successfully communicates their promise of “what we show, we give,” solidifying their position as leaders in the world of interior design.
